Upland Continues Partnership with NFLPA, Launches New Fan Experience Bundles

Published On: October 7, 2023564 words3 min readBy:

Upland, a distinguished web3 Metaverse SuperApp, is thrilled to continue its partnership with officially licensed NFL players for the third year running. This alliance, orchestrated by OneTeam Partners and the NFL Players Association (NFLPA), presents an array of new NFLPA Bundle options for fans. These include the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. This NFLPA-licensed merchandise is crafted to offer football aficionados a deep-dive into the web3 world, featuring season-specific digital collections that enable fans to engage with their favorite NFL players based on real-time performance data.

As the football season commences, Upland is ready to roll out a new array of licensed NFL player digital collectibles for the 2023-2024 season. The Upland experience for this season includes:

Boosted Fan Engagement: The platform organizes community events that aim to increase users’ Fan Scores, fostering an interactive atmosphere for fans.

Community-Crafted Shops: These shops commemorate past seasons through the joint efforts of Upland and NFLPA, offering fans a touch of nostalgia and connection.

Accessing digital NFL player collectibles within Upland is an engaging and interactive experience for dedicated fans. Various bundles, each symbolizing different NFL players, are available for purchase and collection. Upland has launched three new NFLPA Bundle types for the 2023-24 season: the Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles. Collecting these bundles not only elevates your Fan Score but also enhances your chances of bagging rewards.

In Upland, fans compete based on their Fan Scores, acquired through completing collections and participating in community events. Owners of NFLPA Legits have an edge in fan score challenges. NFLPA Bundles enable fans to revisit iconic moments, legendary performances, and virtual stadium tours within Upland’s Metaverse SuperApp.

Idan Zuckerman, Co-Founder and Co-CEO of Upland, expressed his enthusiasm about the sustained partnership, stating, “NFLPA Legits in Upland continue to deliver engaging digital fan experiences, bringing excitement to football fans through digital collectible trading. The fact that two full seasons of NFLPA Legits are now available in NFLPA Fan Shops on the secondary market speaks to the success of these digital collectibles within the Upland community as we enter our third year of partnership with the NFLPA.”

The NFLPA, represented by its marketing and licensing arm NFL Players Inc., represents over 2,000 active players from the most popular professional sports league in the United States. Within Upland’s immersive web platform, fans can enjoy a broad range of digital player collectibles, geo-specific stadium experiences, wearables, fan challenges, and more. The metaverse offers fans a chance to live out their football fandom through platform-sponsored events, contests, and challenges.

Upland is consistently enhancing the collection experience by introducing gamified opportunities for fans to acquire, trade, and complete unique digital assets. For the 2023-2024 season, Upland’s Metaverse is readily accessible on Google Play, the App Stores, and the web, offering football enthusiasts an immersive and engaging experience like never before.

In this era of digital wallets and crypto apps in the USA, Upland offers a unique platform for fans to engage with their favorite sport. This partnership with NFLPA not only provides a unique crypto education platform but also serves as a guide on how to make a crypto investment in the blockchain. The Upland experience is an example of how a crypto exchange service in the United States can operate, bringing together the worlds of sport and crypto in an engaging and interactive way.

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